ALTERNATINO WITH ARTURO CASTRO

Creative Lead - Director - Writer - Producer

We wanted to showcase the eclectic cast of characters Arturo plays on the show, while simultaneously capturing Alternatino’s distinctively Latino POV. But we needed the perfect setting—one that felt universally relatable and could realistically host all walks of life. So we decided to shoot Arturo in a laundromat. Cause what do an ICE Agent, a pony-tailed architect, and an overzealous Mariachi guitarist all have in common? Hopefully clean underwear. Oh, and they’re all Arturo. They have that in common too.

Editor (Image Campaign) - Patrick Krass

Editor (Trailer) - Andrew Malenda

Video Art Director - Julie Verardi

DP - Damian Acevedo